The Classy Podcast

Massachusetts General Hospital on Creating a Phenomenal User Experience

June 18, 2018
As the director of interactive solutions in the fundraising office at Massachusetts General Hospital, Noam oversees the organization’s marketing communication stack, peer-to-peer solution, and marketing automation solution. He works with the data team and various IT stakeholders to streamline all of these components, optimizing their content production and creating a phenomenal user experience that influences donor behavior. 
Tune in and learn how to solve for the user’s experience so they get the best-in-class online experience that they expect, why WordPress has been a great open-source technology for their team, how they’ve leveraged APIs to architect custom integrations and scale up their marketing, and more.