How Heifer International’s Director of Influencer Marketing and Brand Partnerships Activates Power Players

November 14, 2017

Before joining Heifer International, Linda Rogers oversaw the corporate social responsibility arms at two companies you might have heard of: Disney and Coca-Cola. When it comes to corporate partnerships, she’s a seasoned expert that has sat on both sides of the fence—and she’s using her wealth of knowledge to engage influencers. Learn how to identify a strong partner and steward them from start to finish, create ambassadors of your brand, conduct change management, and more.