The Classy Podcast

Brad Ludden’s Founding Story Started on a Kayak

April 18, 2017

Brad Ludden has spent the last 16 years taking young people with cancer on epic adventures around the world. His work has transformed the lives of hundreds of participants, including his own. Join us as we dive into his journey from working as a professional whitewater kayaker, to founding his nonprofit First Descents at age 20, to recently being honored as a CNN Hero.

In this episode, Brad shares:

  • Why the right board of directors is instrumental in your early days
  • The formula for locking in the right corporate sponsor
  • How to measure the impact of outdoor adventures on participants
  • How he conducts critical check-ins to reevaluate how he provides value as a CEO