Michael Prodor, Classy's technical engagement manager, shares the unique insights he’s gained from helping nonprofits implement fundraising software and solve business problems with technology. Learn how technology helps nonprofits grow and scale, the mistakes you might be making with your current tech stack, why you need to lean into conversations with technical-minded people to solve business problems, and more.
Joe Kraynak shares how an organization that’s over 90 years old is holding its own in the online fundraising space. Tune in as he shares how to use technology in order to streamline business and the back-end, how he relates consolidated donor data to social media platforms, how Shriners Hospitals for Children are evolving their fundraising model and growing their network with peer-to-peer fundraising, and more.
Christina Alford had over a decade of nonprofit experience when she came on as senior VP of development at Susan G. Komen. She shares a few of the lessons she’s learned along her journey, including why diversified revenue is key to successfully forecast and innovate, how to prioritize tasks in a resource-constrained environment, anecdotes about a major rebranding initiative, and more.
In this episode, we sit down with the senior vice president of development services at PBS Betsy Gerdeman to learn from her 20 years in public television. Hear her expert insights on managing a large network of affiliates, adapting to an ever-changing sector, and balancing suppor for hundreds of chapters that each have their unique challenges. You’ll see why Betsy believes a core message doesn’t change, only the way it’s articulated.
In this episode, Shannon McCracken, chief development officer at Charity Navigator, discusses how the roles of the fundraiser and marketer have transformed over the past two decades, and how the modern donor expects to be engaged. Learn how connected data creates stellar donor experiences, Shannon's tips for nonprofits whose impact can be difficult to explain, how experiments impact their fundraising success, and more.
How Heifer International’s Director of Influencer Marketing and Brand Partnerships Activates Power Players
Before joining Heifer International, Linda Rogers oversaw the corporate social responsibility arms at two companies you might have heard of: Disney and Coca-Cola. When it comes to corporate partnerships, she’s a seasoned expert that has sat on both sides of the fence—and she’s using her wealth of knowledge to engage influencers. Learn how to identify a strong partner and steward them from start to finish, create ambassadors of your brand, conduct change management, and more.
From Apple to The Salvation Army: Lessons From the Southern Territory’s Director of Digital Strategy and Engagement
As the director of digital engagement at Oxfam America, Mason Weintraub shares how they built a digital team that thrives on a culture of collaboration, creativity, and empowerment. As a leader, they know that their team environment translates directly into the success of their digital efforts. You won’t be afraid to try bold, new ideas after listening to this episode.
Why does fundraising have to be so hard? It’s a question that guided Scot Chisholm as he transitioned Classy from a neighborhood fundraising event into a leading SaaS company in San Diego. Learn about his serendipitous journey from pizza parlor to CEO, how he handled challenges building an organization from scratch, how the for-profit and nonprofit worlds can work together, and how to create a work environment that drives professional and personal growth for employees.
In this episode, former COO of charity: water Rod Arnold discusses their emergence as a premier nonprofit brand and his years of experience as a nonprofit consultant. Tune in to discover what led to their success, how to leverage inbound marketing to capture target audiences, and Rod’s expert advice for tackling growth as a nonprofit organization.
The Karam Foundation began when Lina Sergie Attar and her friend started holding social events with a humanitarian spin for Chicago’s Arab-American community. But when the Syrian Civil War created the largest humanitarian crisis of recent times, Lina (a Syrian-American herself) and her team were called to move from small-scale funding to on-the-ground programs. Learn how they stay grounded with a mission of immense scale.
In this episode, Lina shares how Karam adapts their fundraising strategy in response to current events, how her expertise in architecture and design informs Karam’s web presence, where she finds inspiration and motivation to keep going, and more.
In this episode, the CEO and founder of The Honor Foundation discusses the unconventional mindsets and practices that grew the organization’s online revenue by 191 percent in one year. Tune in to discover how to stay close to your mission through growth, overcome challenges unique to founders, and hire the right team to take you to the next level.
Jim Ziolkowski left a plum job at GE to start buildOn, a nonprofit organization that breaks the cycle of poverty, illiteracy, and low expectations through service and education. But his lofty mission was met with a string of rejections and setbacks. Find out how this failure powered Jim and his team to develop the humility and grit to keep going.
In this episode of the Classy podcast, Jim shares:
- Why he couldn’t walk away when failure seemed certain
- How an executive assistant gave buildOn a chance
- Why he shares their methodology with other organizations
- How risk-taking created this 25-year-old international nonprofit
- Why buildOn is not a charity